Why the Facebook outage will boost home-grown emerging market mobile apps

  • Our proprietary consumer survey confirms Facebook’s dominance of emerging markets app usage with Google a distant second

  • Monday's outage gives regulators, businesses and consumers reasons to favour a more diversified playing field

  • Expect more invocation of tech sovereignty. Home-gown apps that could benefit include Grab, Shopee, Vkontakte and Zalo

October 6th, 2021
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