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US : Media - Integrated - Online Advertising | Key Takeaways From RJ Digital Advertising Call

    CGS-CIMB
    21 January 2021
    Published byCGS-CIMB

    On Wednesday, we hosted a digital advertising conference call with a global media agency serving clients across a wide variety of verticals. Key takeaways from the call include: 1) Digital ad spend growth accelerated to ~14.5% y/y in 4Q20 (vs. +8% y/y in 3Q20). 2) Digital growth acceleration was br