The cost of acquiring and servicing emerging market fintech customers
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Median customer acquisition and servicing costs are each cUS$50 for EM fintechs. Controlling costs is a key challenge
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Digital banking and payments fintechs incur the lowest costs to acquire and serve customers; investechs spend the most
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Fawry, bKash and Paytm have lowest acquisition and servicing costs in our sample; Lufax and Up Fintech the highest
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This report is independent investment research as contemplated by COBS 12.2 of the FCA Handbook and is a research recommendation under COBS 12.4 of the FCA Handbook. Where it is not technically a research recommendation because the subject of the research is not listed on any European exchange, it has nevertheless been treated as a research recommendation to ensure consistent treatment of all Tellimer's research. This report has been produced by the analyst(s) named above (the "Analyst").
The Analyst certifies that the views and forecasts expressed in this report accurately reflect their personal views about the subject, securities, or issuers specified herein. In addition, the Analyst certifies that no part of their compensation was, is, or will be directly or indirectly related to the specific recommendations or views expressed in this report.