The cost of acquiring and servicing emerging market fintech customers

  • Median customer acquisition and servicing costs are each cUS$50 for EM fintechs. Controlling costs is a key challenge

  • Digital banking and payments fintechs incur the lowest costs to acquire and serve customers; investechs spend the most

  • Fawry, bKash and Paytm have lowest acquisition and servicing costs in our sample; Lufax and Up Fintech the highest

April 14th, 2022
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