Strategy Note /
Global

The Buy Now Pay Later opportunity in EM: Lessons from the Square-Afterpay deal

  • Square’s US$29bn Afterpay acquisition highlights the strong potential of the payments-Buy Now Pay Later (BNPL) nexus

  • BNPL is a natural fit for EM payments firms that have achieved scale and are looking to grow their product suite

  • Managing defaults is key to BNPL economics. Scale can help achieve this goal but needs funding and partnerships

The Buy Now Pay Later opportunity in EM: Lessons from the Square-Afterpay deal
Rohit Kumar
Rohit Kumar

Global Financials/Thematics

Contributors
Rahul Shah
Rabail Adwani
Tellimer Research
16 August 2021
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