Thailand

Thailand (Bualuang): Media - Stick with TV operators

  • Apr—overall ad spend jumped YoY (down 6% MoM)

  • OOH eyeball counts for Apr dropped to Jan levels

  • Ad spend shifts to TV

https://cdn.tellimer.com/providers/badge-bualuang-securities-IgdCtOJav0lrQzqIgisZQ69ULnc5gL0l22ddwImZ.png
Napon Jaisan @ Bualuang Securities
May 21st, 2021
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