Equity Analysis /
Thailand

Thailand (Bualuang): Media - Sitting out Omicron in the TV bunker

  • Oct—overall ad spend fell 8% YoY (rose 17% MoM)

  • OOH eyeball counts for Oct rose MoM

  • TV’s a better bet for the moment

Napon Jaisan
Napon Jaisan

Equity Research Analyst

Bualuang Securities
1 December 2021