Equity Analysis /
Thailand

Thailand (Bualuang): Media - Shift to OOH plays

  • 3Q21—overall ad spend dropped by 14% YoY and 13% QoQ

  • Leaders of the pack in 3Q21—BEC, MONO, and WORK

  • OOH and cinema bottom-lines to fall QoQ

Napon Jaisan
Napon Jaisan

Equity Research Analyst

Bualuang Securities
3 November 2021