Equity Analysis /
Thailand

Thailand (Bualuang): Media - Back to “restriction” phase

  • Jun—overall ad spend rose 13% YoY (down 3% MoM)

  • OOH eyeball counts for Jun dropped YoY

  • Ad spend shifts to TV

Napon Jaisan
Napon Jaisan

Equity Research Analyst

Bualuang Securities
23 July 2021

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