Equity Analysis /
Global

Jumia: Strategy is sound but will take time to succeed

  • We cut our target price due to slower than expected GMV rise, but retain our Buy

  • Although Jumia generated good revenue and GMV momentum in 3Q 21, it was not as strong as expected

  • Nevertheless, Jumia continues to shine as the Amazon of Africa

Jumia: Strategy is sound but will take time to succeed
Nirgunan Tiruchelvam
Nirgunan Tiruchelvam

Head of Consumers Equity Research

Tellimer Research
22 November 2021
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