Saudi Arabia

Sportswashing and LIV Golf a warning for EM funds in the ESG era

  • Sportswashing describes a country’s efforts to improve its reputation via sports; an ethically charged and emotive term

  • LIV Golf, backed with copious capital by the Saudi Public Investment Fund, is, for some, the most recent example

  • The furore over LIV Golf may be driven by vested commercial interest but EM funds should heed the warning in the ESG era

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