Sportswashing and LIV Golf a warning for EM funds in the ESG era
Sportswashing describes a country’s efforts to improve its reputation via sports; an ethically charged and emotive term
LIV Golf, backed with copious capital by the Saudi Public Investment Fund, is, for some, the most recent example
The furore over LIV Golf may be driven by vested commercial interest but EM funds should heed the warning in the ESG era

Strategy & Head of Equity Research @ Tellimer Research
