Strategy Note /
China

Revealing the hidden 'silver consumption' in China

  • The silver market will be the next blue ocean for the consumer goods market in China

  • The only country with an aged population of over 100 million, great opportunities are hidden in the 'grey-hair' market

  • We believe that the spending power of the silver group will reach CNY 20 trillion in 2030, from CNY 4 trillion in 2014

Skye Lan
EqualOcean
10 November 2021
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