Strategy Note /
China

Pinduoduo's performance reinforces industry position, agriculture is next engine

  • Pinduoduo turned losses into gains in Q2 of 2021, defending its leading position in the Chinese e-commerce area

  • Pinduoduo focuses on lower-tier cities' customers and follows a 'universal social welfare' way to expand its business

  • Agricultural products and reinforcing networks among farmers & customers may become the next profit points for Pinduoduo

Fuller Wang
EqualOcean
17 September 2021
Published by