Strategy Note /
China

Medium power: Reshaped China consumption

  • New media platforms have lowered the barriers to entry into the consumer good market

  • Live-streaming, another popular way of marketing, is stimulating the desire of consumption

  • Content platforms still serve as the traffic support; they are not likely to build their own e-commerce systems yet

Skye Lan
EqualOcean
18 October 2021
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