Weekend Reading /
Global

Mapping the digital behaviour of emerging market consumers

  • Social media is the go-to online activity for emerging market individuals, particularly on Facebook's platforms

  • The penetration of digital financial services lags other sectors, pointing to a clear growth opportunity for fintechs

  • Post-pandemic changes: More work from home and digital payments. Flights and public transport are back on the agenda

Mapping the digital behaviour of emerging market consumers
Rahul Shah
Rahul Shah

Head of Financials Equity Research

Contributors
Rabail Adwani
Rohit Kumar
Tellimer Research
16 October 2021
Published by