Jumia: Leaked report on Amazon’s African move is positive for Jumia; Buy

  • Citron Research has speculated about what Amazon's reported move into Sub-Saharan Africa could mean for Jumia

  • Our scenario analysis indicates the US-based tech giant could well opt to buy Jumia, and most likely this year

  • We reiterate our Buy recommendation on Jumia at an unchanged target price of US$11.3, implying 86% upside
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This report is independent investment research as contemplated by COBS 12.2 of the FCA Handbook and is a research recommendation under COBS 12.4 of the FCA Handbook. Where it is not technically a research recommendation because the subject of the research is not listed on any European exchange, it has nevertheless been treated as a research recommendation to ensure consistent treatment of all Tellimer's research. This report has been produced by the analyst(s) named above (the "Analyst").

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