Equity Analysis /
United States of America

Jumia: Black Friday performance brightens outlook

  • Jumia has refocused its business model to enhance revenue sustainability

  • The lower GMV growth rate will lead to higher yields in the long run

  • We lower our target price to US$20 to reflect Omicron, but we reiterate Buy

Jumia: Black Friday performance brightens outlook
Nirgunan Tiruchelvam
Nirgunan Tiruchelvam

Head of Consumers Equity Research

Tellimer Research
22 December 2021
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