India

India’s super app race: Tata Group joins the fray with Neu

  • Tata Neu adds to a crowded field looking to dominate one of the world's largest digital economy opportunities

  • Under a single umbrella, Neu users will be able to access a dozen Tata businesses, with more to follow

  • Financial services functionality is an important addition, but lack of a killer messaging platform could hold Neu back

Contributors
April 8th, 2022
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