Fintech customer acquisition: What consumers want and where companies focus
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Expanding the userbase is a key fintech goal, but efforts need to be aligned with consumer expectations
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Fintechs match consumer needs in delivering convenient platforms, but their efforts are not well-targeted in other areas
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Fintechs need to focus more on pricing, execution speed and branding, and less on customer onboarding processes
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This report is independent investment research as contemplated by COBS 12.2 of the FCA Handbook and is a research recommendation under COBS 12.4 of the FCA Handbook. Where it is not technically a research recommendation because the subject of the research is not listed on any European exchange, it has nevertheless been treated as a research recommendation to ensure consistent treatment of all Tellimer's research. This report has been produced by the analyst(s) named above (the "Analyst").
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