Equity Analysis /
Vietnam

Mobile World: Entering the promising Indonesian consumer electronics retail industry

  • MWG officially announced a partnership with Indonesian company PT Erafone Artha Retailindo

  • ERAA is the leading ICT distributor and retailer in Indonesia

  • This is a good match for both companies; we reiterate our Buy recommendation on MWG

Tung Do
Tung Do

Logistics, Aviation

Rong Viet
21 March 2022
Published by

MWG officially announced a partnership with PT Erafone Artha Retailindo ("Erafone"), a subsidiary of Erajaya Group (Bloomberg: ERAA IJ) in Indonesia, to form a joint venture company named PT Era Blue Elektronic ("Era Blue") selling consumer appliances in Indonesia.

ERAA is the leading ICT distributor and retailer in Indonesia, according to Euromonitor.

The partnership should be a good match for both companies as ERAA hasn't been selling white goods and the JV could leverage MWG's experience and cutting-edge retail execution in the consumer electronics field.