Strategy Note /
China

Dingdong Maicai: Sky-high GMV, High Costs amid Increasing Industry Competition

  • Dingdong Maicai has maintained a high growth over recent years, achieving the largest GMV and user base in the sector

  • Challenges: High fulfillment & marketing costs, increasing competition between top players and a fragile business model

  • Dingdong reduced its ADS offering amount, with some investors turning bearish on the newly listed shares

Fuller Wang
EqualOcean
26 July 2021
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