Strategy Note /
China

Dada Nexus keeps growing in lower-tier cities, deepens ties with JD in Q1

  • In spite of the increasing marketing costs, Dada Nexus is showing signs of long-term business sustainability

  • Its 3 core strategic development directions – O2O, intra-city delivery and SaaS – have all shown positive signs in Q1 21

  • A deeper form of cooperation (or, maybe, reintegration) with JD.com is looming on the horizon

Ivan Platonov
Ivan Platonov

Research Manager

EqualOcean
18 June 2021
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