Strategy Note /
Global

Cybersecurity in EM: What consumers want and where countries stand

  • Rapid digital adoption in the wake of Covid-19 has increased the importance of cybersecurity

  • For fintechs, security is the most important value that consumers demand, and they want further improvements

  • Saudi, Estonia and South Korea are top EM countries in cybersecurity; Trinidad, Argentina and Peru need to improve most

Cybersecurity in EM: What consumers want and where countries stand
Rohit Kumar
Rohit Kumar

Global Financials/Thematics

Contributors
Rabail Adwani
Rahul Shah
Tellimer Research
22 December 2021
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