Strategy Note /
Global

Buy Now Pay Later: 5 companies to watch in emerging markets

  • Low credit penetration, booming e-commerce and rising income levels provide fertile ground for EM BNPL firms

  • But emerging markets also present sizeable barriers; credit risk assessment is difficult and default rates could be high

  • We list 50 fintechs in 12 EMS that are active in this area and profile 5: Akulaku, Kredivo, Simpl, Tabby and ZestMoney

Buy Now Pay Later: 5 companies to watch in emerging markets
Rahul Shah
Rahul Shah

Head of Financials Equity Research

Contributors
Rohit Kumar
Rabail Adwani
Tellimer Research
17 August 2021
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