Strategy Note /

Bilibili: Q2 2021 results surpass expectations, achieving remarkable growth

  • Bilibili maintained high growth rate in Q2 and gained over USD 1 Bn in the 1st half of 2021, exceeding its expectations

  • Diversified content & business model optimization lead to a large number of active creators and increased user numbers

  • he company might set its orientation in innovative advertising and self-developed games for the next quarter

Fuller Wang
29 August 2021
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